Three Ways to Promote Art Portal on Social Media and Beyond
18 January, 2022
Bottom Line Up Front: Art Portal is a great tool that gives your customers a convenient, seamless online experience for creating custom-branded merch. But your business needs to promote that tool to get the most out of it. Promote Art Portal on your social media channels to get the biggest impact and drive more traffic to your shop’s website. We have even given you practical tools to use!
If you haven’t heard yet, GraphicsFlow Art Portal is a new way to give your customers access to more than 25,000 high-quality, retail-inspired fonts, clipart, and designs for printing custom merch. With an embeddable code, you can easily add Art Portal to your website and give customers a more straightforward way to send you design requests, making the art approval process a lot easier for both parties. While it’s the perfect tool to help your shop stand out from the competition and create a headache-free online experience for your customers, it’s only a valuable tool if they know it’s available. Here are three ways you can promote Art Portal so new and existing customers know you’re the go-to shop for all their printed merch needs.
Share on Meta/Facebook, Instagram, and Twitter
Facebook (now known as Meta), Instagram, Twitter, and LinkedIn are perfect platforms to promote your Art Portal services. You can post an update explaining Art Portal and how customers can use it on these social channels. Plus, you can add a URL at the end of your post to get customers to click through and browse.
While Instagram doesn’t let you add clickable links to your posts, you can still link your customers to your Art Portal with your account. Simply add the link to your portal in your Instagram bio, and share a post promoting the platform so customers know where to find it.
Quick tips for all three platforms:
- Customers might not always see your post because of how social media feeds change over time, so make a plan to post a couple of times a month promoting Art Portal.
- You can pin your Tweets to the top of your account, so it’s the first thing customers see every time they visit your page. Do this with your Art Portal post so that it’s easy to find.
- You can also pin your Facebook posts the same way, so make sure you use this same tactic there.
- Add your Art Portal link to your profile information on all platforms.
- Make sure to use images in anything you post promoting Art Portal. Pull a few graphic examples and use those as part of your post so that customers have a preview of what they’ll get before they even click through.
Post on LinkedIn
You might think that because LinkedIn is a professional connections website, you shouldn’t post promotional items there. But in reality, many businesses and customers are using the platform who need custom-printed merch. And it’s a network of more than 700 million professionals who are interconnected, so it’s a great place to promote your Art Portal and build more word-of-mouth reputation for your shop.
Because LinkedIn is a place where people seek professional connections, you’ll just want to make sure you’re not posting as frequently because it may seem like you’re spamming peoples’ feeds. A simple, professional post linking to your Art Portal will do. Much like the other three social platforms, you can also add your Art Portal link to your profile information so that customers will always be able to find the link.
And just like your other social posts, make sure your LinkedIn post includes an image or two so that customers know what Art Portal designs look like.
Use Email Blasts
Even with the popularity of social media, email is still an extremely effective way to promote your services to customers. A recent study found that email marketing can be 40 times more effective than social media marketing. Since it’s not as filtered as social media platforms, you can use your email lists to directly reach more customers and show them the benefits of Art Portal. Like your social media posts, you’ll want to make sure you send out a couple of different email blasts to make certain new and returning customers know about your Art Portal services.
Templates for Promoting Art Portal
Promoting your shop’s services is time-consuming, so cut down on extra work using these premade templates to advertise your Art Portal.
EMAIL TEMPLATES
SUBJECT LINE SUGGESTIONS:
Use our Art Portal for faster design creation!
Create designs and print merch faster with our Art Portal.
Let us print your design idea with Art Portal.
EMAIL 1
Hi [Contact Name],
We know finding the right printer for your custom-branded merch is a big decision, and that’s why we want to make that experience as easy as possible for you. That’s why we’re reaching out to let you know about a new service built just for you.
Check out our Art Portal [link to your website’s art portal], where you can browse more than 25,000 pieces of high-quality, retail-inspired artwork for all your merch needs. Choose from fonts and clip art to build a design idea and send it directly to us from the platform. Once you send your idea over, we’ll put it together and reach back out to you to get the art approval process going. And best of all, we can take that final approved design and print it on whatever products you need.
Ready to get started? Reach out to us today!
Sincerely,
[Your Name]
[Your Business]
EMAIL 2
Hi [Contact Name],
Finding a shop to print your merch can be challenging in today’s online world. That’s why we’ve added a new feature on our website that makes it easier for you to submit design ideas and get products printed faster.
Check out our Art Portal [link to your website’s art portal]. It allows you to browse more than 25,000 designs, fonts, and clip art. Quickly build a design idea inside the portal, and send it directly to us. From there, we’ll finalize your artwork and send it back over to you for fast approval so we can start printing your order. Best of all, once we have your approved artwork, we can print that design across all types of products. The power is in your hands!
Ready to start printing your merch? Contact us today!
Sincerely,
[Your Name]
[Your Business]
Social Media Templates
Check out Art Portal, a design tool made just for YOU! You get access to more than 25K high-quality designs directly from our website. Send your art ideas directly to us for faster printing. Try it out here: [link to your business’s art portal]
Need a faster way to design artwork for your merch? Check out our website’s new feature, Art Portal. Browse more than 25K designs and send us design requests directly through the portal for quick and easy printing. Try it out here: [link to your business’s art portal]
Want an easier way to print your designs? Check out our Art Portal, where you can browse more than 25K high-quality images and easily submit design ideas to our shop for a fast turnaround. Try it here today: [link to your business’s art portal]
With these simple steps and these readymade templates, you’ll be able to promote Art Portal to your customers. And you’ll give them a better online experience for printing their custom-branded merchandise.
Ready to stand out from the competition this year with Art Portal and GraphicsFlow? Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
Not ready to make the jump yet? Test drive the art portal and submit a sample design. See for yourself the potential of Art Portal for your business.
