Meet Modern Customer Demands with GraphicsFlow and Art Portal
18 February, 2022
Bottom Line Up Front: Today’s customers expect more than just a generic stock image for their artwork. Use GraphicsFlow Art Portal to build professional-looking designs that bring the creativity and quality they’re looking for.
Think about some of your favorite pieces of printed merch, whether that’s decorated apparel like shirts, hoodies, and hats, or promo goods like water bottles, koozies, and tote bags. One of the key reasons you typically like a piece of printed merch is because of the artwork. Merch that brandishes boring, generic artwork is usually the stuff that ends up in the back of your closet or the donation bin for the local secondhand store.
And as a printer, you know customers who are happy with your design work are typically the ones always ready to offer a positive review of your business. With today’s modern customer, you need to provide cutting-edge designs that are trendy and top quality. Suppose you can put together those designs in a shorter amount of time than the competition, even better. GraphicsFlow and Art Portal give you the tools you need to meet these modern demands and let you do it in a quick, efficient manner.
New Designs for a New Type of Customer
In previous years, building designs for customers sometimes wasn’t so complicated. You could easily pull a few options from your clipart collection and build them a simple logo or design. But times have changed, and so have the expectations of customers. With modern merch printing services like Printful and CustomInk, shoppers are accustomed to retail-inspired, trendy designs printed on their merchandise. That means you need tools to create artwork that offers the same modern and professional look.
GraphicsFlow has a massive library of more than 25,000 design ideas at your fingertips. These design ideas are easily searchable by style and category, too, so whether you need to create something for a team sports client or a corporate apparel customer, you’ll be able to pull up different ideas to easily create a mockup quickly.
Having a wide selection of fonts on hand is also crucial for building modern-looking art mockups for your clients. GraphicsFlow gives you the right tools to deliver. The fonts section of the platform features more than 370 different fonts you can pair with your graphics to build the best-looking artwork for your customers.
Best of all, the GraphicsFlow art collection is a growing library that’ll keep you up to date with the latest retail-inspired designs. Every month, we send out a new design drop, packed full of new and timely designs so you can tap into seasonal trends along with broader demands from customers.
Art Portal Makes it Easy for Customers
One of the most significant demands of modern customers is a convenient, simple way to get what they need when they visit a website. And that’s where Art Portal can help. Art Portal works as a standalone site or an embeddable code to add to an existing site. The portal gives your customers access to that same extensive art catalog you use to build your designs. With the customer-facing Art Portal, your clients can search those categorized graphics and select their favorites, then send you their design ideas through the portal. It creates a positive online experience for your customers since it gives them the option of choice.
Plus, Art Portal makes life easier for you and your artwork department since the designs are production-ready and downloadable in standard graphics formats, even embroidery files.
And since countless customers do their shopping and browsing on social media, you can share your Art Portal across popular channels like Facebook, Twitter, and Instagram. Simply copy and paste the link in social media posts to promote your portal and give customers another easy way to access high-quality artwork.
Faster Art Approvals
Did we mention speediness is a big part of modern customer demands? Art approvals are notorious for slowing down custom merch jobs. Thankfully GraphicsFlow gives you a solution for speeding the process up. Once you’ve finished designing your customer’s mockup from their design request, you can easily upload and send that mockup through the Art Approvals workspace on the platform. From there, customers can respond directly and add comments if they need any additional changes. Once the design is approved, those production-ready graphics are set to hit the presses.
In addition to speeding up the approval process, the Art Approvals function in GraphicsFlow is an excellent tool for building repeat customers. Once you’ve set up an approval, that customer’s email is automatically saved inside your workspace, making it much faster to pull up their info if you need to send them a new design or set up a repeat order.
A Seamless Experience for Both Parties
Thanks to more efficient art approvals, retail-inspired designs, and an easily-searchable art catalog, GraphicsFlow delivers designs for the modern customer and improves your shop’s workflow. Since all of your communications and approvals are organized inside the platform, you’ll always be able to keep track of your customer’s orders, artwork details, and design selections. That means fewer mistakes, misprints, and more happy customers. And a better way to help you sell more merch and grow your business.
Ready to step up how you deliver for modern customers in 2022 with Art Portal and GraphicsFlow? Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
Not ready? Test drive the art portal and submit a sample design. See for yourself the potential of Art Portal for your business.
