Get More Corporate Apparel Clients With GraphicsFlow
29 March, 2022
Bottom Line Up Front: Corporate apparel and promo programs are a great way to generate revenue and secure a long-term customer at your shop. But they require top-notch artwork and a simple system for Art Approvals. Find out how GraphicsFlow helps you tackle these requirements.
Corporate programs are great for shops looking to land long-term, repeat customers. They typically are a stable revenue source since corporate clients have a budget for new swag every year, whether that’s apparel, promo goods, or a combination of the two. The trick to securing corporate apparel and promo clients, however, requires two key factors:
- High-quality artwork
- A straightforward design approval process
GraphicsFlow meets both of these requirements so you can secure more corporate clients and print more merch for them. Here’s how.
Exceeding Artwork Expectations
Corporate apparel clients will typically come to you with basic requirements for what they want in a logo, like brand colors and possibly a tagline or slogan. They may also have a few ideas of imagery they wish to use to convey their company’s message. GraphicsFlow makes this part of the conversation simple with a few key features:
- Art Portal: You can embed Art Portal on your existing website or use it as a standalone site. Art Portal gives corporate clients access to more than 25,000 design ideas in GraphicsFlow’s powerful art library. This enables them to send you design ideas using fonts and graphics your shop has full access to. And all of the graphics and fonts inside GraphicsFlow are production-ready, so your team can start printing apparel and other merchandise as soon as the artwork is approved.
- Easy customization: Artwork inside Art Portal is easily customizable, so you can quickly drop in a company, name, slogan, or any other text they require. You can also switch out fonts easily if you need to give them various options.
- Professional graphics: The design ideas in GraphicsFlow are retail-inspired, high-quality graphics that work well for various industries and corporate clients. That top-notch artwork means your shop already has a competitive advantage over competitors who might need to build out a corporate logo from scratch. GraphicsFlow also adds new designs every month with Design Drop, so you’ll always have the most contemporary and trendiest graphics.
Faster Approvals = More Orders
One of the biggest challenges with corporate clients is the approval process for art mockups. GraphicsFlow makes the process simpler for your team and your corporate customers with the Art Approval workspace. Whether your customer reaches out to you via Art Portal or you send them a mockup for approval, you can send your initial design concept through the Art Approvals workspace and add anyone from the company as a collaborator.
Customers get your art mockups and can approve or reject them, plus add any notes or suggestions if they need specific changes to the design. And best of all, those communications are stored inside GraphicsFlow. That way, your whole team can keep track of any essential design details and job status of your corporate client’s artwork.
This system makes it easier to avoid miscommunications at your shop. Plus, it makes it easier to stay connected with the point person who might have to relay all those details back to supervisors or managers before approving the design.
In the unlikely event that your customer passes on the job, their contact information and mockup are stored inside the platform. Even if you don’t land that client the first time around, you’ve got all the contact information and artwork details stored when it comes time to reach out for a follow-up.
With the powerful combination of high-quality, customizable artwork and a straightforward approvals process, corporate clients will look to your shop as the leading custom-printed merch provider.
Ready to start ramping up your output by bringing on more corporate apparel clients? See for yourself how GraphicsFlow makes the whole process easier. Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
Take the Next Step
Get organized, remove the art department bottlenecks, and boost your graphics productivity today.
