Drive More Profits With Personalized Products
12 April, 2022
Bottom Line Up Front: Personalized products are a great way to boost sales of custom branded merch. Learn how GraphicsFlow makes it possible.
Printing customized merch is what you do best, but have you considered adding personalized products to your lineup? These products are a profitable category for any decorator and work great as a standalone sale or an add-on to other merch like apparel. GraphicsFlow has all the tools you need to tap into this market and help boost your shop’s bottom line. Learn more about why you should consider this category and how GraphicsFlow can help.
A booming market
The last few years taught us that regardless of business size, being able to pivot and offer a variety of products is crucial to staying afloat. And one thing’s for sure, personalized products aren’t going anywhere. In fact, one recent study found that the personalized gifts market is projected to surpass $38.88 billion by 2027. Everything from occasions like Mother’s Day and Father’s Day to more significant seasonal holidays like Thanksgiving and Christmas are ripe opportunities for your shop to offer personalized products.
Graphics for everything
Personalized products include many different items that can be gifted, whether that’s to family members, friends, or coworkers. Think products like flasks, tumblers, aprons, mugs, and Christmas tree ornaments. The more personalized the message or design is on the product, the better.
Here’s where GraphicsFlow comes in.
GraphicsFlow’s Art+ library is an extensive collection of design ideas customizable to your customer’s needs. You and your team can search for designs by categories and themes to quickly find graphics for seasonal holidays and family events.
Customers can also submit their shop design ideas for personalized products with GraphicsFlow Art Portal. This powerful feature makes that same massive library public-facing. Hence, customers can easily search and select different images, fonts, and designs and send them directly to your shop from inside the platform.
Move to production faster
GraphicsFlow also helps reduce the usual slowdowns with artwork for personalized products, thanks to the Art Approvals workspace. Once you’ve put together a mockup, send it to your customers through the platform. They can comment on whether they need additional changes, approve, or reject the design. This makes the process much easier for both parties. Once a design is approved, you’ll be able to start cranking out products since all artwork in GraphicsFlow is production-ready.
What does that mean for personalized products?
This means the graphics you’re supplied are great for all kinds of decoration methods associated with personalized products like:
- Embroidery
- Direct-to-Transfer
- Direct-to-Garment
- Vinyl Graphics
- Sublimation
Market opportunities
Personalized products mean more than just Christmas gifts (though this is also a lucrative category to tap into). Here are a few examples of different types of opportunities you can tap into with personalized products using GraphicsFlow:
- Fundraisers
- Large family reunions
- Corporate gifts
Personalized gifts also work great as an add-on to an existing sale, like decorated apparel. Since GraphicsFlow’s artwork is all production-ready, you can use an approved customer design to print more than one type of product with the same image. This flexibility gives your shop more opportunities to print more personalized merch for your customers without a lot of extra design work.
Promote it online
Like any other business feature, you need to promote your services online, so customers know what you’re offering. With GraphicsFlow Art Portal, you can easily share that you’re printing personalized products with your customers. Share the link on your social media channels and via email so they can easily visit the portal and select artwork for their products. Art Portal also works as a standalone website, which saves you and your team time if you don’t have the budget or experience to build a site from scratch.
Adding personalized products to your services can help you boost revenue all year round and suggest profitable add-ons to your existing customer jobs.
Want to learn more about how GraphicsFlow lets you tap into the personalized product market and boost your bottom line? Check out the Decorator Academy class on April 13 for a deeper dive into this topic.
Ready to tap into the profitable personalized products market with GraphicsFlow? Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
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