Blog

We are in the final stages of developing an exciting and all-new tool for GraphicsFlow called the Art Portal. This technology will solve an age-old problem impacting all print shops, apparel decorators, and promotional product distributors: The endless back-and-forth friction involved in the art process.

GraphicsFlow Art Portal Sneak Peek

Think about all those times when a prospective customer comes to you and needs you to create a unique design for their needs and events. We call this the ‘creative hot seat.’ You’ll need to get the customer excited about design options and help them select the final versions to get the final art approval so you can continue in the sales process.

Traditionally, the creative hot seat looks like this:

1. Interview the customer to gain an understanding of what design requirements are. Customers aren’t always the best at describing specifics. Vagueness leads to guessing. Guessing leads to poor results and missed expectations.
2. Next, a graphic designer attempts to create design themes and concepts to present to the customer for selection purposes, only to discover the customer isn’t satisfied and wants revisions, or worse, new ideas altogether.
3. Back to the drawing board means lost time and productivity. This process frustrates both customer and the art staff. You also risk losing the customer to a competitor.

GraphicsFlow Art Portal is a game-changing technology that allows your customers and prospective customers to immediately be involved in the design process by selecting the themes and styles they want to see reflected in their designs. Customers can keyword search or browse design, clip art, and font categories in the Art Portal to hand-select precisely what they like and want. This means no guessing and no wasted time in the art process! And, you can shorten the sales cycle resulting in more won and closed business. It’s a win-win for both customers and your business.

Stay tuned for more announcements and special virtual training events to learn how to best use the GraphicsFlow Art Portal to help enable the sales and creative process.