3 Steps to Making 2022 Your Most Profitable Graduation Season Yet
05 April, 2022
Bottom Line Up Front: Graduation season is coming up soon, so your shop must be ready to take on orders and tap into this profitable time of year. Learn about three critical parts of getting ready and how GraphicsFlow can set you up for success.
With summer moving in, one of the most significant events of the season is school graduations. Students, families, and faculty want custom printed merchandise to show off their school pride and commemorate the graduating class. It’s a prime season for print shops since there’s a strong demand for all types of apparel and promo goods. But tapping into this busy season requires some preparation, organization, and all the right tools to give your customers what they need. Make sure your shop has all three of these components ready, and find out how GraphicsFlow can help you ensure you’re in the top position to tap into graduation sales.
File Organization
Since time is of the essence with the hectic summer season, you’ll want to make sure all of your artwork files are easy to access and stay organized. Better file management means less time hunting around on a computer drive for artwork files and more time focused on printing orders for your customers. This is a good practice for graduation season and beyond the summer since it’ll ensure your business can quickly pull up customer artwork. You’ll maintain a professional image if they need to contact you about reviewing any previous mockups.
One of the easiest ways to stay organized for graduation season is with GraphicsFlow Drive. This workspace allows you to organize, upload, and manage your graphics in one secure, central location. No more flipping through scattered folders on one computer and transferring files to another hard drive.
Files all stay organized on GraphicsFlow Drive with a convenient folder and subfolder system that keeps you and your team on the same page for customer artwork. Best of all, if you have multiple folders on a computer desktop you want to add to your GraphicsFlow Drive, you can easily add those folders with the platform’s direct upload feature. Simply drag and drop your local folders and files to add them to your drive.
High-Quality Artwork
This one might sound obvious, but the best way to stay ahead of the competition for printing graduation merch is to offer your customers top-of-the-line graphics. Building artwork from scratch is time-consuming. Especially if you have a smaller business and team, any tools you can use to create better designs faster will put you ahead of the pack this summer.
Enter GraphicsFlow Art Library. You and your team get access to a massive collection of more than 25,000 vector-based design ideas, which you can customize with school names and class years to fit your customers’ needs. These designs are retail-inspired, high-quality graphics that are also production ready, so once your customer signs off on a mockup, you’ll be prepared to start printing.
GraphicsFlow’s art selection also saves your team time since graphics are keyword searchable. Your team can quickly pull up clip art, design templates, and fonts with basic search terms and category filters.
Easy Online Access
We live in a very connected world, and that’s definitely the case for doing business with graduation customers. The more convenient ways to connect with those customers online with headache-free art creation and approval solutions will save your team time. And it will keep you top of mind with graduation clients who want a unique design for the class T-shirt or ball cap.
With GraphicsFlow Art Portal, your graduation customers get access to GraphicsFlow’s massive art library. This powerful feature works as a standalone website that you can customize to meet your shop’s branding or embed into an existing website. Send your customers a link to your Art Portal, and they can easily browse through design ideas and send you a design request directly through Art Portal. This makes the art creation process more straightforward for your shop and your customers since you have complete access to the art library. You won’t have to deal with customer-submitted artwork that can vary in quality.
GraphicsFlow Art Portal gives your graduation customers an easier way to start the conversation about designs. Once the mockup is created, you’ll get the one-two punch of the GraphicsFlow Art Approvals workspace. Customers can approve, reject, or add comments inside Art Approvals, speeding up the approval process and cutting down on lost emails or miscommunication.
That convenience and organization make Art Approvals perfect if you deal with larger organizations like a school that needs artwork for their graduating class. And, it’s easier to stay connected with the school contact who might need to run job details by other administrators or supervisors before approval. Jobs are archived once they’re finished, so you’ll have everything ready for next year when that same school is prepared to set up an order.
Use GraphicsFlow to tackle these essential components, and you’ll be able to tap into the demand for graduation season merchandise. And these components will help your shop stay competitive during other busy times like back-to-school and the winter holiday season.
Ready to prep your shop for the busy graduation season? Learn more about how GraphicsFlow streamlines the process. Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
Take the Next Step
Get organized, remove the art department bottlenecks, and boost your graphics productivity today.
